what is search engine marketing

What is Search Engine Marketing? The Ultimate Guide

What is Search Engine Marketing is one of the most common question among marketing professionals, who are trying to get started in online marketing also it is a trending fact among online entrepreneurs.

Millions of businesses are online these days and every business owner is focusing on their success in online media. So online advertising has became really very important.

Search engine marketing in other words SEM is one of the most effective way of boosting your business online by beating competition.

According to Search Engine Land,  “Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”

It is the proven way of success in online business. Search marketing (in short), originally known as Search engine marketing. It has two wings.

Search engine marketing encloses:


SEO stands for Search engine optimization, which is the way of getting search traffic through free search engine listing.


SEM is the process of buying targeted visitors from search engine through paid listing to your money site.

Though I am talking about two segments of Search marketing, the term Search Engine Marketing generally used for describing the paid marketing procedure.

Image: Wikipedia

An Overview of Search Engine Marketing:

Search engine marketing is the paid form of search marketing. It is the process of paid advertising into the Search engine results page.

Millions of people are using search engine each day for finding their required products and services online. If your business doesn’t appear on the search engine, you are dead. So an advertiser bids for their desired money making keywords on their preferred search engine like Google and Bing. These search engines gives their clients chance of placing their advertisement in front of their target audience.

These ads are also known as Pay per click advertisement. These ads comes from various types like small text based ads as well as product listing ads also known as shopping ads. Product based ads or shopping ads are very lucrative for target audiences as they shows more data than simple text based ads like price and reviews.

what is search engine marketing
Image: Flickr

The key strength of Search Engine Marketing is giving advertisers the opportunity of choosing buying keywords or the potential keywords that customers usually use for buying products or services.

You can target your customer at the exact moment they are looking for your product or service. No other advertising media in this world can do this.

This is why Search Engine Marketing is extremely popular. This effective advertising platform can flourish your business amazingly.

I hope after reading this article you have got the basic idea of “What is Search Engine Marketing”. I had a plan to write a brief article on SEM, but I have changed my mind.

All the industry thought leaders like Rand Fishkin, Danny Sullivan and Neil Patel have already published their guide to SEM in their blogs.  You will learn more thoroughly from them.

Here is some articles that you must read if you want to learn more about Search Marketing. What is SEM by Search Engine Land, Why search engine marketing is necessary By Moz, SEO Made Simple: A Step-by-Step Guide By Neil Patel Or The Advanced Guide to SEO by QuickSprout.

Please don’t forget to share this article with your friends and professional connections, if you think it is helpful.


Imtiaz Ahmed

Author | Marketer | Passionate about Start Ups. Editor of Hostiee.com You may find me on Google +, Twitter & Pinterest

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